Where Do Our Bag Names Come From?

Have you ever found yourself wondering about the stories behind the names of your beloved bags? It's a question I'm asked quite often, and today, I'm excited to peel back the curtain and share the inspirations behind each of our designs. From Lizzy to Lauren, Edie, and Nikki, every piece in our collection has a unique tale to tell—a testament to the remarkable women who inspired them.

MEET LIZZY: Our leather-trimmed guitar-style purse straps aren't just accessories; they're an embodiment of personality. The idea stemmed from my days in the music industry, but it was my dear friend Liz who truly brought them to life. With her deep admiration for female musicians and an edgy yet feminine style, Liz's influence sparked the creation of these statement straps—from the high-quality materials to the playful prints we use. With Lizzy by your side, you'll feel the rhythm of life wherever you go.

MEET LAUREN: Say hello to Lauren, the epitome of versatility in handbags. This signature convertible design was inspired by my stylish friend Lauren, whose keen eye for fashion and trendsetting ways captivated me. As a store owner with celebrity clientele, Lauren needed a bag that could keep up with her dynamic lifestyle. Thus, our convertible bag was born—a true companion for the on-the-go fashionista, designed to effortlessly transition between styles with a simple click.

MEET EDIE: Meet Edie, the epitome of sophistication and functionality. Inspired by my friend Edie's stylish yet edgy lifestyle, this innovative tote is perfect for work, play, and travel. With meticulous attention to detail and a touch of rock 'n' roll flair, it's a testament to Edie's dynamic personality. The current design is a revamp from my early days, born out of a desire to create the ultimate tote with all the bells and whistles. Carry Edie and channel your inner boss wherever you go.

MEET NIKKI: Introducing Nikki, the go-to bag for the cool and laid-back woman on the move. Inspired by my friend Nikki, who effortlessly juggles her role as a radio programmer, early morning show DJ, and motherhood, this versatile clutch/crossbody is a must-have accessory. It seamlessly combines understated style with functionality and adapts to any occasion with ease. From work meetings to fun concerts and dinners with rockstars, Nikki is your ticket to cool confidence wherever you roam.

Each of our designs pays homage to the incredible women who inspired them. From Lizzy to Lauren, Edie, and Nikki, their unique personalities and lifestyles have left an indelible mark on our collections. We invite you to explore our namesake bags and uncover the stories behind each creation—because behind every great bag is an even greater woman.

And let's not forget the other fabulous women in our lineup, like Kimerly, Jenne and Pamela. Even our retired styles—Heather, Janey, Kari, and Angi—have stories to tell, and one day, we hope to bring them back just like we did with the Edie Tote.

Thank you for being a part of our journey and for allowing us to share these stories with you. We couldn't do it without your support and passion for our brand.